knowledgeable<\/em>, and have an expertise that creates confidence for your customers.\r\n\r\nIn other words, your company might be quick, such as quick to respond, empathetic, caring, fun, edgy, high-end, conservative \u2013 You get the idea. The list can go on and on. There are many, many words you can use to describe a business or someone in a business. You might ask some of your happier customers to come up with three words. See if they match yours. Or, if you\u2019re really good, they may come up with even better words than the ones you thought of.\r\n\r\nOnce you have your words, the question becomes simple. After interacting with a customer, and that also includes your internal customer, also known as someone you work with, would they agree that these three words describe you? If so, you\u2019ve delivered. If not, you now have an opportunity to improve.\r\n\r\nSounds like a simple exercise, and for some, it will be. Yet, for others, it will prove difficult. Coming up with the three adjectives is the easiest part. Your customers agreeing with you is the big challenge. If you ask them what three words they would use to describe you, they may not come up with the same three you did \u2013 although in a perfect world, they would. As an alternative, you may want to ask if they agree with your three words. Then, and this is important, ask why.\r\n\r\nDon\u2019t let the simplicity of this exercise fool you into thinking it is trivial or anything less than powerful. If the three words truly represent the experience you create for your customers, you must relentlessly promote them internally. This is part of your definition of great service. You must train people to deliver on these three words. It must be sewn into the fabric of your culture.\r\n![\"how](\"https:\/\/hyken.com\/wp-content\/uploads\/Three-Words-To-Describe-The-Business-250x300.jpg\" "\\"customer")
<\/a>I\u2019m very excited to share this concept with you, especially as we approach