{"id":31676,"date":"2018-02-14T00:00:00","date_gmt":"2018-02-14T00:00:00","guid":{"rendered":"https:\/\/hyken.com\/are-you-so-good-your-customers-would-pay-you-double\/"},"modified":"2024-01-22T10:36:39","modified_gmt":"2024-01-22T10:36:39","slug":"charge-double-give-amazing-customer-service","status":"publish","type":"post","link":"https:\/\/hyken.com\/customer-service-strategies\/charge-double-give-amazing-customer-service\/","title":{"rendered":"Are You So Good Your Customers Would Pay You Double?"},"content":{"rendered":"\"\"<\/a>What if your customers said they would be willing to pay you twice what you normally charge? All they want in return is an amazing customer service experience.\r\n\r\nReally? That\u2019s it? That\u2019s all they want? We already give great customer service. This will be a piece of cake! (Or, will it?)\r\n\r\nIf someone is willing to spend more, they will surely expect to get more value, and that value should be in the form of a better customer experience. A recent study by Aspect<\/a> found that 52% of consumers said that they would pay more for \u201cgood\u201d customer service while 66% will pay more for \u201cgreat\u201d customer service. And, an astounding 75% will pay more for what they consider to be \u201cexceptional.\u201d\r\n\r\nThe point is that great customer service makes the price less relevant. Three out of four people are willing to pay more for \u201cexceptional\u201d customer service. How much more are they willing to pay? And what defines \u201cexceptional\u201d customer service? Maybe customers wouldn\u2019t pay double the normal price, but what if they would? What would you do differently? Here are a few ideas to consider:\r\n
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  1. You would return your customers\u2019 emails. Can you believe that 62% of companies don\u2019t?! That\u2019s according to a recent Super Office<\/a> study. And, not only would you return them, you would do so quickly. And, by quickly I mean minutes, not hours or days. And, the same goes for your customers\u2019 phone calls.<\/li>\r\n \t
  2. You would probably contact your customers more often. A salesperson could check in with their customers to see how they are doing or to notify them of a promotion, sale, or special event. A customer service rep could follow-up to make sure everything was working. There are plenty of reasons to stay in touch.<\/li>\r\n \t
  3. You would be as convenient for your customers as possible. You might be open longer hours or drive to a customer rather than make them come to you. There are many ways to make yourself more convenient.<\/li>\r\n \t
  4. You might take the time to send a thank you note. I know that sounds so basic, but you can\u2019t believe how few people send thank you notes. And, given how we are in an age that\u2019s moving away from paper, I\u2019ll accept an email or text message \u2013 as long as it\u2019s personalized. Be sure to say something that truly connects with the customer. That said, the \u201csnail mail\u201d note has more impact than an email or text. After all, they are spending twice as much to do business with you!<\/li>\r\n<\/ol>\r\nSo, maybe the customer isn\u2019t spending twice as much. Maybe they are paying you the same thing they would pay a competitor. Do any of the four customer service tactics seem so far-fetched that you couldn\u2019t or wouldn\u2019t do them regardless of what the customer paid? I don\u2019t think so.\r\n\r\nDo you want to stand out from your competition<\/a>? Do you want to make price less relevant? Sit down with your team and discuss what \u201cexceptional\u201d customer service looks like to your customer. Then do it!\r\n\r\n