{"id":31747,"date":"2018-06-20T00:00:00","date_gmt":"2018-06-20T00:00:00","guid":{"rendered":"https:\/\/hyken.com\/five-ways-to-disrupt-your-competition-with-customer-service\/"},"modified":"2024-01-22T09:55:39","modified_gmt":"2024-01-22T09:55:39","slug":"five-ways-to-disrupt-your-competition-with-customer-service","status":"publish","type":"post","link":"https:\/\/hyken.com\/customer-experience\/five-ways-to-disrupt-your-competition-with-customer-service\/","title":{"rendered":"Five Ways to Disrupt Your Competition with Customer Service"},"content":{"rendered":"\"\"The concept of disruption is interesting. If you ask most business people to name a company that is known for being a disrupter, you\u2019ll hear answers like Amazon, Uber and Walmart.\r\n\r\nWalmart disrupted local businesses when they came into a community. Uber disrupted the taxi-cab industry. And, Amazon started out disrupting bookstores and eventually moved on to disrupting the entire retail world.\r\n\r\nWhile the companies just mentioned are household names, you don\u2019t have to be a big company to disrupt. You can be a tiny company. Disruption is not about disrupting an industry. It\u2019s about disrupting your competition<\/a>. Doing something that is so noticeable that it pulls customers to you. So, here are five ways you can compete \u2013 and disrupt \u2013 your competition:\r\n
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  1. Stop comparing yourself to your competitors \u2013 <\/strong>This is a big one. Start comparing yourself to the best customer service companies you do business with. Today\u2019s customers know what great customer service looks like. The companies and individuals who deliver amazing service set the benchmark for everyone.<\/li>\r\n \t
  2. Be amazing on social media \u2013<\/strong> Social media is meant to be social. And, when it comes to customer service, it\u2019s not just about responding to complaints. It\u2019s an extension of your marketing and allows you to connect with your \u201ccommunity. It\u2019s an extension of your marketing. Be appropriately bold and visible.<\/li>\r\n \t
  3. Respond quickly to every customer inquiry or comment \u2013<\/strong> A quick response time can make a customer say, \u201cWow!\u201d It shows you care, that you\u2019re paying attention and that you want to do business. A quick response time creates confidence, which is one of the keys to creating customer loyalty.<\/li>\r\n \t
  4. Embrace technology \u2013<\/strong> There are some awesome technologies out there that allow you to better connect with your customers and provide them a better customer experience. Something as simple as a good CRM (Customer Relationship Management) program can help you keep track of your customers, what they have bought in the past and any issues they have had. Chatbots, when used properly can give your customers quick answers to their most common questions. There are many new technologies coming down the pike, but keep in mind the technology needs to make your customers\u2019 lives better \u2013 not just yours.<\/li>\r\n \t
  5. Be Convenient \u2013<\/strong> We\u2019ll wrap up this list with a powerful concept that may be the biggest disruption strategy today. The concept of convenience<\/a> is the new wave of customer service. There are many ways to be convenient for your customer. Call your customer. Don\u2019t make them call you. Go to your customer. Don\u2019t make them come to you. Have business hours that are focused on your customers\u2019 schedules, not just yours. Make doing business with you easy. All things being equal, the company that is more convenient to do business with, wins.<\/li>\r\n<\/ol>\r\n