{"id":31825,"date":"2018-11-07T00:00:00","date_gmt":"2018-11-07T00:00:00","guid":{"rendered":"https:\/\/hyken.com\/be-as-easy-as-ordering-a-pizza\/"},"modified":"2024-02-21T01:25:53","modified_gmt":"2024-02-21T01:25:53","slug":"be-as-easy-as-ordering-a-pizza","status":"publish","type":"post","link":"https:\/\/hyken.com\/app\/be-as-easy-as-ordering-a-pizza\/","title":{"rendered":"Be as Easy as Ordering a Pizza"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/hyken.com\/wp-content\/uploads\/2022\/11\/11-9-18-correction-from-11-7-18-How-Easy-Is-It-To-Order-A-Pizza-Low-Res-250x300.jpg\" alt=\"\" width=\"250\" height=\"300\" \/>Back in my college days, I remember how easy it was at 11:00 at night, while studying for a test the next day, to order a pizza from Domino\u2019s. I just picked up the phone and in less than thirty minutes, it was delivered. Today I do the same thing. I pick up the phone and order a pizza \u2013 but I don\u2019t have to\u2026 pick up the phone.<!--more-->\r\n\r\n<a href=\"https:\/\/hyken.com\/customer-experience-2\/buyer-behavior-is-changing-faster-than-ever-due-to-technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technology<\/a> has taken us to a new level of pizza ordering. Picking up a phone to order a pizza is an option, but it\u2019s so old school. You can order online or use an app on your smartphone or tablet. Or, you can just use a voice command and order with Alexa or Google Home. And, once you order your pizza, you can track the order. You know when your pizza is being prepped when it comes out of the oven and when it\u2019s on its way. Domino\u2019s has made it easy \u2013 as in convenient.\r\n\r\nAnd, if you\u2019ve been following my work, you know about my fascination with convenience. I wrote the book, <em><a href=\"https:\/\/hyken.com\/book\/the-convenience-revolution\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Convenience Revolution<\/a><\/em>, and identified six \u201cPrinciples of Convenience,\u201d one of them being delivery. I included Domino\u2019s as a case study in the book, but guess what? I didn\u2019t include them in the chapter on delivery. I included them in the chapter on technology.\r\n\r\nIn 2008 Domino\u2019s was struggling and their brilliant leadership turned the company around. They recognized their pizza wasn\u2019t as good as it could be, and publicly stated it needed improvement. So, they improved. They also revolutionized their process and started building technology into the customer experience. The <a href=\"https:\/\/anyware.dominos.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Domino\u2019s <em>ANYWARE<\/em><\/a> concept allows their customers to not only order the pizza with the toppings they desire but to connect with their neighborhood Domino\u2019s in more than ten ways, with more to come. They include:\r\n\r\nGoogle Home, Amazon Alexa, Slack, Facebook Messenger, Zero Clicks, Text, Twitter, Ford Sync, Smart TV, Voice and Smart Watch. And, of course, you can still order using the traditional \u201clandline\u201d phone.\r\n\r\nConsider that while some people still use the phone, a younger generation experienced these new apps as they were being released and have decided they don\u2019t want to use the phone anymore. And an even younger generation has never ordered a pizza with a phone, and they simply won\u2019t.\r\n\r\nThe point is that even a pizza company recognizes the necessity to reinvent its processes to keep up with the times. Beyond being a better pizza, they wanted to make it easier on their customers, and that\u2019s what every company must do. Study what Domino\u2019s has done. What are they doing that you can do in your business? What can you do to be more convenient for your customers?\r\n\r\n<em><a href=\"https:\/\/hyken.com\/\" target=\"_blank\" rel=\"noopener\">Shep Hyken<\/a>\u00a0is a customer service\/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep\u2019s\u00a0<a href=\"https:\/\/hyken.com\/speaking\/\" target=\"_blank\" rel=\"noopener\">customer service and customer experience keynote speeches<\/a>\u00a0and his\u00a0<a href=\"https:\/\/hyken.com\/training\/\" target=\"_blank\" rel=\"noopener\">customer service training workshops<\/a>\u00a0at\u00a0<a href=\"https:\/\/www.hyken.com\/\" target=\"_blank\" rel=\"noopener\">www.Hyken.com<\/a>. Connect with Shep on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/shephyken\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.<\/em>\r\n\r\n<em>(Copyright \u00a9 MMXVIII, Shep Hyken)<\/em>\r\n\r\n<em><a href=\"https:\/\/www.salesforce.com\/form\/signup\/freetrial-service-essentials-help-desk\/?d=7010M000000j4Z7QAI&amp;nc=7010M000000j021QAA&amp;utm_source=theshepardletter&amp;utm_medium=\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/hyken.com\/wp-content\/uploads\/Salesforce-300x214.jpg\" alt=\"\" width=\"300\" height=\"214\" \/><\/a><\/em>\r\n<p style=\"text-align: center;\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Back in my college days, I remember how easy it was at 11:00 at night, while studying for a test the next day, to order a pizza from Domino\u2019s. I just picked up the phone and in less than thirty minutes, it was delivered. Today I do the same thing. I pick up the phone [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":38700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6791,6807],"tags":[4753,5299,2217],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Be as Easy as Ordering a Pizza - Shep Hyken | Customer Service Expert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyken.com\/app\/be-as-easy-as-ordering-a-pizza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be as Easy as Ordering a Pizza - Shep Hyken | Customer Service Expert\" \/>\n<meta property=\"og:description\" content=\"Back in my college days, I remember how easy it was at 11:00 at night, while studying for a test the next day, to order a pizza from Domino\u2019s. I just picked up the phone and in less than thirty minutes, it was delivered. Today I do the same thing. I pick up the phone [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyken.com\/app\/be-as-easy-as-ordering-a-pizza\/\" \/>\n<meta property=\"og:site_name\" content=\"Shep Hyken | Customer Service Expert\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ShepHykenSpeaker\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ShepHykenSpeaker\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-07T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-21T01:25:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyken.com\/wp-content\/uploads\/2022\/11\/11-9-18-correction-from-11-7-18-How-Easy-Is-It-To-Order-A-Pizza-Low-Res-250x300.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shephyken\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shephyken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hyken.com\/app\/be-as-easy-as-ordering-a-pizza\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hyken.com\/app\/be-as-easy-as-ordering-a-pizza\/\"},\"author\":{\"name\":\"shephyken\",\"@id\":\"https:\/\/hyken.com\/#\/schema\/person\/b92dbe4f9f734f7c0d600fc8014b7fe2\"},\"headline\":\"Be as Easy as Ordering a Pizza\",\"datePublished\":\"2018-11-07T00:00:00+00:00\",\"dateModified\":\"2024-02-21T01:25:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hyken.com\/app\/be-as-easy-as-ordering-a-pizza\/\"},\"wordCount\":525,\"publisher\":{\"@id\":\"https:\/\/hyken.com\/#\/schema\/person\/b92dbe4f9f734f7c0d600fc8014b7fe2\"},\"image\":{\"@id\":\"https:\/\/hyken.com\/app\/be-as-easy-as-ordering-a-pizza\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyken.com\/wp-content\/uploads\/2022\/11\/11-9-18-correction-from-11-7-18-How-Easy-Is-It-To-Order-A-Pizza-Low-Res-250x300.jpg\",\"keywords\":[\"Domino's\",\"technology\",\"Convenience\"],\"articleSection\":[\"Customer Experience\",\"App\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyken.com\/app\/be-as-easy-as-ordering-a-pizza\/\",\"url\":\"https:\/\/hyken.com\/app\/be-as-easy-as-ordering-a-pizza\/\",\"name\":\"Be as Easy as Ordering a Pizza - Shep Hyken | Customer Service Expert\",\"isPartOf\":{\"@id\":\"https:\/\/hyken.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyken.com\/app\/be-as-easy-as-ordering-a-pizza\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyken.com\/app\/be-as-easy-as-ordering-a-pizza\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyken.com\/wp-content\/uploads\/2022\/11\/11-9-18-correction-from-11-7-18-How-Easy-Is-It-To-Order-A-Pizza-Low-Res-250x300.jpg\",\"datePublished\":\"2018-11-07T00:00:00+00:00\",\"dateModified\":\"2024-02-21T01:25:53+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyken.com\/app\/be-as-easy-as-ordering-a-pizza\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyken.com\/app\/be-as-easy-as-ordering-a-pizza\/#primaryimage\",\"url\":\"https:\/\/hyken.com\/wp-content\/uploads\/2022\/11\/11-9-18-correction-from-11-7-18-How-Easy-Is-It-To-Order-A-Pizza-Low-Res-250x300.jpg\",\"contentUrl\":\"https:\/\/hyken.com\/wp-content\/uploads\/2022\/11\/11-9-18-correction-from-11-7-18-How-Easy-Is-It-To-Order-A-Pizza-Low-Res-250x300.jpg\",\"width\":250,\"height\":300},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyken.com\/#website\",\"url\":\"https:\/\/hyken.com\/\",\"name\":\"Shep Hyken | Customer Service Expert\",\"description\":\"Award-winning Customer Service &amp; 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