{"id":31832,"date":"2018-11-20T00:00:00","date_gmt":"2018-11-20T00:00:00","guid":{"rendered":"https:\/\/hyken.com\/amazing-business-radio-tien-tzuo\/"},"modified":"2024-02-02T23:12:23","modified_gmt":"2024-02-02T23:12:23","slug":"amazing-business-radio-tien-tzuo","status":"publish","type":"post","link":"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-tien-tzuo\/","title":{"rendered":"The Subscription Economy with Tien Tzuo"},"content":{"rendered":"<h3><strong>Top Takeaways:<\/strong><\/h3>\r\n<ul>\r\n \t<li>The <em>subscription economy<\/em> is a phrase coined to describe the idea that people don\u2019t have to buy products anymore to meet their everyday needs or to get from Point A to Point B. It allows companies to switch from selling products to selling a service that consumers can use while transforming an industry for the better.<\/li>\r\n \t<li>The subscription model is a win-win for customers and businesses. For businesses: It scales better, is easier to run, and guarantees recurring revenue. For the customer, it\u2019s less expensive and more convenient.<\/li>\r\n \t<li>To jump into the subscription economy, start with a view of what your customers are doing with you and track all of the usage and interactions. This allows you to understand how you can broaden your footprint with the customer and create a more meaningful relationship.<\/li>\r\n \t<li>Anybody can take your product, reverse engineer it, and offer a clone to their customers. If your competitive advantage isn\u2019t based on your product but instead on your knowledge of what your customers are doing and the relationships you have with them, that is a much stronger position to be in.<\/li>\r\n<\/ul>\r\n<h3><strong>Quotes:<\/strong><\/h3>\r\n\u201cOnce consumers taste a subscription service, they\u2019ll start asking why can\u2019t everything be like Uber, Netflix, or Salesforce?\u201d &#8211; Tien Tzuo\r\n\r\n\u201cIn the future, all aspects of our lives will be run by subscription services.\u201d &#8211; Tien Tzuo\r\n\r\n\u201cIt\u2019s easy to steal a product, It\u2019s harder to steal the knowledge of your customers and relationships you have with them.\u201d &#8211; Tien Tzuo\r\n<h3><strong>About<\/strong>:<\/h3>\r\nTien Tzuo is the CEO and founder of Zuora. Previously, he was the 11th employee of Salesforce working as the Chief Strategy Officer and CMO for eight years. He\u2019s also the bestselling author of <em><a href=\"https:\/\/www.amazon.com\/Subscribed-Subscription-Model-Companys-Future\/dp\/0525536469\/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=\">Subscribe: Why the Subscription Model Will Be Your Company\u2019s Future and What to do About It<\/a><\/em>.\r\n\r\n<a href=\"https:\/\/www.hyken.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shep Hyken<\/a> is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.\r\n\r\n<strong>This episode of <em>Amazing Business Radio with Shep Hyken<\/em> answers the following questions \u2026 and more:<\/strong>\r\n<ol>\r\n \t<li>What is the subscription economy?<\/li>\r\n \t<li>Is the subscription model disrupting traditional business?<\/li>\r\n \t<li>How can companies get started in a subscription model?<\/li>\r\n \t<li>What\u2019s the competitive advantage of the subscription model?<\/li>\r\n \t<li>How can companies create a 1-1 relationship with customers?<a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-16457 size-medium\" src=\"https:\/\/hyken.com\/wp-content\/uploads\/Salesforce-300x214.jpg\" alt=\"\" width=\"300\" height=\"214\" \/><\/a><\/li>\r\n<\/ol>\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>Top Takeaways: The subscription economy is a phrase coined to describe the idea that people don\u2019t have to buy products anymore to meet their everyday needs or to get from Point A to Point B. It allows companies to switch from selling products to selling a service that consumers can use while transforming an industry [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":38332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6806],"tags":[6105,6106,6107,6108],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Subscription Economy with Tien Tzuo - Shep Hyken | Customer Service Expert<\/title>\n<meta name=\"description\" content=\"Tien Tzuo talks about the subscription model and how companies like Salesforce, Uber, and Caterpiller are helping to make it the future of business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-tien-tzuo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Subscription Economy with Tien Tzuo - Shep Hyken | Customer Service Expert\" \/>\n<meta property=\"og:description\" content=\"Tien Tzuo talks about the subscription model and how companies like Salesforce, Uber, and Caterpiller are helping to make it the future of business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-tien-tzuo\/\" \/>\n<meta property=\"og:site_name\" content=\"Shep Hyken | Customer Service Expert\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ShepHykenSpeaker\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ShepHykenSpeaker\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-20T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T23:12:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyken.com\/wp-content\/uploads\/2022\/11\/Tien-Tzuo-ABR-PHOTO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shephyken\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shephyken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-tien-tzuo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-tien-tzuo\/\"},\"author\":{\"name\":\"shephyken\",\"@id\":\"https:\/\/hyken.com\/#\/schema\/person\/b92dbe4f9f734f7c0d600fc8014b7fe2\"},\"headline\":\"The Subscription Economy with Tien Tzuo\",\"datePublished\":\"2018-11-20T00:00:00+00:00\",\"dateModified\":\"2024-02-02T23:12:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-tien-tzuo\/\"},\"wordCount\":394,\"publisher\":{\"@id\":\"https:\/\/hyken.com\/#\/schema\/person\/b92dbe4f9f734f7c0d600fc8014b7fe2\"},\"image\":{\"@id\":\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-tien-tzuo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyken.com\/wp-content\/uploads\/2022\/11\/Tien-Tzuo-ABR-PHOTO.jpg\",\"keywords\":[\"Business Model\",\"SAAS\",\"Subscription economy\",\"subscription service\"],\"articleSection\":[\"Amazing Business Radio Show\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-tien-tzuo\/\",\"url\":\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-tien-tzuo\/\",\"name\":\"The Subscription Economy with Tien Tzuo - 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