{"id":31950,"date":"2019-06-11T00:00:00","date_gmt":"2019-06-11T00:00:00","guid":{"rendered":"https:\/\/hyken.com\/amazing-business-radio-randy-frisch\/"},"modified":"2023-12-21T12:28:51","modified_gmt":"2023-12-21T12:28:51","slug":"amazing-business-radio-randy-frisch","status":"publish","type":"post","link":"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-randy-frisch\/","title":{"rendered":"From Content Marketing to Content Experience with Randy Frisch"},"content":{"rendered":"<h3>The Interview with Randy Frisch:<\/h3>\r\n<ul>\r\n \t<li>Content marketing, and consumers\u2019 expectations of it, has changed drastically in recent years. No longer are content marketers responsible for sales only; now, they influence the entire customer experience.<\/li>\r\n \t<li>In order to create a great customer and content experience, there needs to be personalization. The content that the customers come into contact with must be customized to fit their wants, needs, and interests. Companies like Amazon and Spotify are already doing this well.<\/li>\r\n \t<li>Before you build and market your content, you must understand who you want to connect with. Who is your intended audience? What do they want and need? Your content must be personalized and meaningful to that audience\u2014think of it as \u201ccontextual content.\u201d<\/li>\r\n \t<li>Successful content personalization can lead to customer loyalty. When customers feel that you truly understand them, they are more likely to make a purchase &#8211; and more likely to make repeat purchases. Customers want to do business with companies that understand them.<\/li>\r\n \t<li>It\u2019s better to have less content that is truly personalized rather than more content that is too general.<\/li>\r\n<\/ul>\r\n<h3><strong>Quotes:<\/strong><\/h3>\r\n\u201cBefore we even start putting together the experience of content, we need to understand who we want to connect with.\u201d <em>&#8211; Randy Frisch<\/em>\r\n\r\n\u201cIt\u2019s not the type or size of audience you care about, but the impact you want to make on them.\u201d <em>&#8211; Randy Frisch<\/em>\r\n\r\n\u201cUse content to build customer loyalty. As soon as customers realize you understand them, then they become loyal to you.\u201d <em>&#8211; Randy Frisch<\/em>\r\n<h3><strong>About<\/strong>:<\/h3>\r\nRandy Frisch is the CMO and co-founder at <a href=\"https:\/\/www.uberflip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uberflip<\/a>, a content experience platform. He is also a host of the <em><a href=\"https:\/\/b-rand.com\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conex: The Content Experience Show<\/a><\/em> podcast and the author of <em><a href=\"https:\/\/www.amazon.com\/gp\/product\/154451364X\/\" target=\"_blank\" rel=\"noopener noreferrer\">F#ck Content Marketing<\/a><\/em>.\r\n\r\n<a href=\"https:\/\/www.hyken.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shep Hyken<\/a> is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of <a href=\"https:\/\/hyken.com\/topic\/podcast\/\">Amazing Business Radio<\/a>.\r\n\r\n<strong>This episode of <em>Amazing Business Radio with Shep Hyken<\/em> answers the following questions \u2026 and more:<\/strong>\r\n<ol>\r\n \t<li><strong>What is a CXO?<\/strong><\/li>\r\n \t<li><strong>What is content marketing?<\/strong><\/li>\r\n \t<li><strong>How has content marketing changed?<\/strong><\/li>\r\n \t<li><strong>How can I personalize my content marketing\/experience?<\/strong><\/li>\r\n \t<li><strong>How can I increase customer loyalty?<\/strong><\/li>\r\n<\/ol>\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>The Interview with Randy Frisch: Content marketing, and consumers\u2019 expectations of it, has changed drastically in recent years. No longer are content marketers responsible for sales only; now, they influence the entire customer experience. In order to create a great customer and content experience, there needs to be personalization. The content that the customers come [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":38287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6806],"tags":[5186,5273,4967],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Content Marketing to Content Experience with Randy Frisch - Shep Hyken | Customer Service Expert<\/title>\n<meta name=\"description\" content=\"Randy Frisch discusses how content marketing has changed and what businesses need to do to create the best content experience for their customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-randy-frisch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Content Marketing to Content Experience with Randy Frisch - Shep Hyken | Customer Service Expert\" \/>\n<meta property=\"og:description\" content=\"Randy Frisch discusses how content marketing has changed and what businesses need to do to create the best content experience for their customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-randy-frisch\/\" \/>\n<meta property=\"og:site_name\" content=\"Shep Hyken | Customer Service Expert\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ShepHykenSpeaker\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ShepHykenSpeaker\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-11T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-21T12:28:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyken.com\/wp-content\/uploads\/2022\/11\/Randy-Frisch-ABR-PHOTO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shephyken\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shephyken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-randy-frisch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-randy-frisch\/\"},\"author\":{\"name\":\"shephyken\",\"@id\":\"https:\/\/hyken.com\/#\/schema\/person\/b92dbe4f9f734f7c0d600fc8014b7fe2\"},\"headline\":\"From Content Marketing to Content Experience with Randy Frisch\",\"datePublished\":\"2019-06-11T00:00:00+00:00\",\"dateModified\":\"2023-12-21T12:28:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-randy-frisch\/\"},\"wordCount\":364,\"publisher\":{\"@id\":\"https:\/\/hyken.com\/#\/schema\/person\/b92dbe4f9f734f7c0d600fc8014b7fe2\"},\"image\":{\"@id\":\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-randy-frisch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyken.com\/wp-content\/uploads\/2022\/11\/Randy-Frisch-ABR-PHOTO.jpg\",\"keywords\":[\"content marketing\",\"personalized experience\",\"increase customer loyalty\"],\"articleSection\":[\"Amazing Business Radio Show\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-randy-frisch\/\",\"url\":\"https:\/\/hyken.com\/amazing-business-radio-show\/amazing-business-radio-randy-frisch\/\",\"name\":\"From Content Marketing to Content Experience with Randy Frisch - 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