{"id":32238,"date":"2020-10-28T00:00:00","date_gmt":"2020-10-28T00:00:00","guid":{"rendered":"https:\/\/hyken.com\/the-new-executive-position-clo-customer-love-officer\/"},"modified":"2023-11-13T20:42:25","modified_gmt":"2023-11-13T20:42:25","slug":"the-new-executive-position-clo-customer-love-officer","status":"publish","type":"post","link":"https:\/\/hyken.com\/customer-care\/the-new-executive-position-clo-customer-love-officer\/","title":{"rendered":"The New Executive Position: CLO (Customer Love Officer)"},"content":{"rendered":"\"Employee<\/a>The word love<\/em> is not used that often in the corporate or business world.\r\n\r\n\r\nIt may have been Tim Sanders<\/a> in his revolutionary book, Love Is the Killer App<\/em><\/a>, who helped bring the word love<\/em> to the forefront for leaders trying to build a stronger culture and create a better experience for their customers. People were scared to use the L-word in business. Some still are. Some people say it\u2019s \u201ctoo soft,\u201d but my take is that it just makes you real. If you truly love your people, love your customers and love what you do, it shows. It\u2019s obvious. Love becomes part of the culture.\r\n\r\nMy buddy and professional gifting genius, John Ruhlin<\/a>, talks about \u201cloving on your customers.\u201d It\u2019s his expression for sending customers meaningful and memorable gifts.\r\n\r\nI had a great call with a team of real estate agents the other day and we talked about how to show their clients how much they loved <\/em>them. They were getting ready to promote someone to a position that managed the love<\/em> process. They asked me if there was a title for that position. I thought about it and here\u2019s what I came up with. This position will be known as the\u2026\r\n

CLO, as in Chief Love Officer<\/strong><\/p>\r\nIf a company can have a CEO, a CFO, a COO, a CXO, why not a CLO? Welcome the newest title to the C-Suite! It turns out that I\u2019m not the first person to come up with this. TV Personality, Steve Harvey<\/a>, has given himself the title of CLO. A few others\u2014albeit a very few\u2014have also adopted the title.\r\n\r\nWhat does a Chief Love Officer do? For the real estate company, we came up with some of the immediate responsibilities. I\u2019m sure there will be more, and different companies in different industries will have different responsibilities. That said, here\u2019s what we came up with in our first brainstorming session: The CLO\u2026\r\n