{"id":32338,"date":"2021-04-14T00:00:00","date_gmt":"2021-04-14T00:00:00","guid":{"rendered":"https:\/\/hyken.com\/heres-how-to-get-your-customers-to-say-ill-be-back\/"},"modified":"2023-09-20T21:08:27","modified_gmt":"2023-09-20T21:08:27","slug":"heres-how-to-get-your-customers-to-say-ill-be-back","status":"publish","type":"post","link":"https:\/\/hyken.com\/customer-service\/heres-how-to-get-your-customers-to-say-ill-be-back\/","title":{"rendered":"Here&#8217;s How to Get Your Customers to Say, &#8220;I&#8217;ll Be Back!&#8221;"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\"compare to competition get customers to come back alignleft\" title=\"How to Care More About the Customer Than the Sale\" src=\"https:\/\/hyken.com\/wp-content\/uploads\/4-14-21-Secret-Agent-Customer-Service-Low-Res.jpg\" alt=\"compare to competition get customers to come back\" width=\"339\" height=\"407\" \/>Many companies think they have to compare themselves to their competition. They want to know what the competition is doing that they are not. And when they figure it out, you know what they do? They copy them. <!--more-->\r\n\r\nIt\u2019s not a bad idea to do that, but it\u2019s not the best idea either. If all you do is compare yourself to your competitors, you may be missing your best opportunities to create the best experience for your customers.\r\n\r\nIn my newest book, <a href=\"http:\/\/www.illbebackbook.com\" target=\"_blank\" rel=\"noopener\"><em>I\u2019ll Be Back: How to Get Customers to Come Back Again and Again<\/em><\/a>, I cover a six-step process to getting your customers to say, \u201cI\u2019ll be back.\u201d I\u2019m going to summarize the process here. It\u2019s not complicated. It\u2019s actually pretty simple, but that doesn\u2019t mean it\u2019s easy. So let\u2019s jump right into it.\r\n\r\nStart by calling a meeting. In all, it will probably take at least two or three meetings. Leadership should be there along with other employees with varied responsibilities, from sales, support, finance, and more.\r\n<h3>Six-step Process to Getting Customers to Say, \u201cI\u2019ll be back.\u201d<\/h3>\r\n<strong>Step One:<\/strong> Ask yourself and the team, \u201cWhy should people do business with us?\u201d Answers like, \u201cWe have great customer service\u201d are too vague and also something the competition is likely to say. Get specific and think of what you offer that makes you unique.\r\n\r\n<strong>Step Two:<\/strong> Check out the competition. What do they do that you don\u2019t? Is this something you could be doing? Look for ways they differentiate themselves from what you do.\r\n\r\n<strong>Step Three:<\/strong> Keep pace. If you discover things that the competition is doing that you\u2019re not, and you decide you want to do something similar, don\u2019t just copy their ideas. Give them a twist and make them your own. If you copy them, you\u2019ll be just like them. And if all you are is a copy of the competition, you are a commodity.\r\n\r\n<strong>Step Four:<\/strong> Move beyond your industry. Ask the team, \u201cWhat companies, not including the competitors, do you like doing business with the most, and why?\u201d Any type of company counts small, big, recognizable brands, and more. List reasons you like them and get ready for the next step.\r\n\r\n<strong>Step Five:<\/strong> <a href=\"https:\/\/youtu.be\/3-NSMqSRGdY\" target=\"_blank\" rel=\"noopener\">Borrow from the best.<\/a> Looking at the reasons you like the companies listed in Step Four, make note of what these companies do that you don\u2019t, but could. This is a powerful way to create even more distance from your competition.\r\n\r\n<strong>Step Six:<\/strong> Revisit your value proposition. After you\u2019ve built the ideas in Step Five into your customer experience, go back to the question you started with in Step One: \u201cWhy should people do business with us?\u201d You should have some new answers. Even better answers will help you create a better customer experience.\r\n\r\nRepeat customers are gold. Loyal customers are sacred. Do it right and your <a href=\"https:\/\/hyken.com\/blog-app\/the-most-important-measurement-in-business\/\" target=\"_blank\" rel=\"noopener\">customers will come back again and again.<\/a> Put this six-step process into action, along with other ideas, strategies, and tactics from the book. This is exactly what it takes to get your customers to say, <a href=\"http:\/\/www.Illbebackbook.com\" target=\"_blank\" rel=\"noopener\"><em>I\u2019ll Be Back<\/em><\/a>!\r\n\r\n<a href=\"https:\/\/youtu.be\/hX39IvxuEVU\">https:\/\/youtu.be\/hX39IvxuEVU<\/a>\r\n\r\n<em><a href=\"https:\/\/hyken.com\/\" target=\"_blank\" rel=\"noopener\">Shep Hyken<\/a>\u00a0is a customer service\/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep\u2019s\u00a0<a href=\"https:\/\/hyken.com\/speaking\/\" target=\"_blank\" rel=\"noopener\">customer service and customer experience keynote speeches<\/a>\u00a0and his\u00a0<a href=\"https:\/\/hyken.com\/training\/\" target=\"_blank\" rel=\"noopener\">customer service training workshops<\/a>\u00a0at\u00a0<a href=\"http:\/\/www.hyken.com\/\" target=\"_blank\" rel=\"noopener\">www.Hyken.com<\/a>. Connect with Shep on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/shephyken\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.<\/em>\r\n\r\n(Copyright \u00a9 MMXXI, Shep Hyken)\r\n\r\n<a href=\"https:\/\/www.wixanswers.com\/?utm_source=shep_hyken&amp;utm_medium=influencer&amp;utm_campaign=influencer_campaign_2021\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/hyken.com\/wp-content\/uploads\/Newsletter-Header_Wix-SponsorNEW.jpg\" alt=\"\" width=\"612\" height=\"72\" \/><\/a>","protected":false},"excerpt":{"rendered":"<p>Many companies think they have to compare themselves to their competition. They want to know what the competition is doing that they are not. And when they figure it out, you know what they do? They copy them.<\/p>\n","protected":false},"author":3,"featured_media":53616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6794,6807],"tags":[5991,6291,6297],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here&#039;s How to Get Your Customers to Say, &quot;I&#039;ll Be Back!&quot; - Shep Hyken | Customer Service Expert<\/title>\n<meta name=\"description\" content=\"Many companies have trouble getting repeat customers. Read about my six-step process for getting your customers to say, \u201cI\u2019ll be back.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyken.com\/customer-service\/heres-how-to-get-your-customers-to-say-ill-be-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here&#039;s How to Get Your Customers to Say, &quot;I&#039;ll Be Back!&quot; - Shep Hyken | Customer Service Expert\" \/>\n<meta property=\"og:description\" content=\"Many companies have trouble getting repeat customers. Read about my six-step process for getting your customers to say, \u201cI\u2019ll be back.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyken.com\/customer-service\/heres-how-to-get-your-customers-to-say-ill-be-back\/\" \/>\n<meta property=\"og:site_name\" content=\"Shep Hyken | Customer Service Expert\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ShepHykenSpeaker\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ShepHykenSpeaker\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T21:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyken.com\/wp-content\/uploads\/2021\/04\/4-14-21-Secret-Agent-Customer-Service-Low-Res.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shephyken\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shephyken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hyken.com\/customer-service\/heres-how-to-get-your-customers-to-say-ill-be-back\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hyken.com\/customer-service\/heres-how-to-get-your-customers-to-say-ill-be-back\/\"},\"author\":{\"name\":\"shephyken\",\"@id\":\"https:\/\/hyken.com\/#\/schema\/person\/b92dbe4f9f734f7c0d600fc8014b7fe2\"},\"headline\":\"Here&#8217;s How to Get Your Customers to Say, &#8220;I&#8217;ll Be Back!&#8221;\",\"datePublished\":\"2021-04-14T00:00:00+00:00\",\"dateModified\":\"2023-09-20T21:08:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hyken.com\/customer-service\/heres-how-to-get-your-customers-to-say-ill-be-back\/\"},\"wordCount\":596,\"publisher\":{\"@id\":\"https:\/\/hyken.com\/#\/schema\/person\/b92dbe4f9f734f7c0d600fc8014b7fe2\"},\"image\":{\"@id\":\"https:\/\/hyken.com\/customer-service\/heres-how-to-get-your-customers-to-say-ill-be-back\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyken.com\/wp-content\/uploads\/2021\/04\/4-14-21-Secret-Agent-Customer-Service-Low-Res.jpg\",\"keywords\":[\"stand out from the competition\",\"return customers\",\"I'll Be Back\"],\"articleSection\":[\"Customer Service\",\"App\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyken.com\/customer-service\/heres-how-to-get-your-customers-to-say-ill-be-back\/\",\"url\":\"https:\/\/hyken.com\/customer-service\/heres-how-to-get-your-customers-to-say-ill-be-back\/\",\"name\":\"Here's How to Get Your Customers to Say, \\\"I'll Be Back!\\\" - Shep Hyken | Customer Service Expert\",\"isPartOf\":{\"@id\":\"https:\/\/hyken.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyken.com\/customer-service\/heres-how-to-get-your-customers-to-say-ill-be-back\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyken.com\/customer-service\/heres-how-to-get-your-customers-to-say-ill-be-back\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyken.com\/wp-content\/uploads\/2021\/04\/4-14-21-Secret-Agent-Customer-Service-Low-Res.jpg\",\"datePublished\":\"2021-04-14T00:00:00+00:00\",\"dateModified\":\"2023-09-20T21:08:27+00:00\",\"description\":\"Many companies have trouble getting repeat customers. 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