{"id":51620,"date":"2023-07-04T06:00:45","date_gmt":"2023-07-04T06:00:45","guid":{"rendered":"https:\/\/hyken.com\/employee-engagement\/empowering-employees-first-100-days-and-beyond-copy\/"},"modified":"2023-10-03T14:45:59","modified_gmt":"2023-10-03T14:45:59","slug":"creating-simple-and-convenient-customer-experiences","status":"publish","type":"post","link":"https:\/\/hyken.com\/amazing-business-radio-show\/creating-simple-and-convenient-customer-experiences\/","title":{"rendered":"Simplicity Leads to Customer Loyalty with Ricardo Saltz Gulko"},"content":{"rendered":"<h3 class=\"p1\"><b>Top Takeaways:<\/b><\/h3>\r\n<ul class=\"ul1\">\r\n \t<li class=\"li1\"><span class=\"s2\">A simple and convenient customer experience can be a competitive advantage for brands and companies, whether it\u2019s B2B or B2C. It starts with leadership, where decisions are made and trickle down to every department in the company.<\/span><\/li>\r\n<\/ul>\r\n<ul class=\"ul1\">\r\n \t<li class=\"li1\"><span class=\"s2\">Being nice and respectful is one thing, but there is more. There must also be a process behind delivering an amazing customer experience.<\/span><\/li>\r\n<\/ul>\r\n<ul class=\"ul1\">\r\n \t<li class=\"li1\"><span class=\"s2\">Adoption means loyalty. Make it easy for your customers to adopt your products and services. This will make the difference between them continuing to do business with you instead of going to your competitors.<\/span><\/li>\r\n<\/ul>\r\n<ul class=\"ul1\">\r\n \t<li class=\"li1\"><span class=\"s2\">There is a place for simplicity and complexity. Behind-the-scenes, your operation can be complex, allowing you to deliver everything your customers need and expect. However, on the surface, it needs to be simple. Most people have a limit on the number of decisions that they want to make in a day. A confused buyer will likely move on and find a place that\u2019s easier to do business with. Make it simple for your customers without sacrificing quality.<\/span><\/li>\r\n<\/ul>\r\n<ul class=\"ul1\">\r\n \t<li class=\"li1\"><span class=\"s2\">Measure and get feedback on the different points of the interaction throughout the customer\u2019s journey. Use the data and feedback to improve the experience.<\/span><\/li>\r\n<\/ul>\r\n<ul class=\"ul1\">\r\n \t<li class=\"li1\"><span class=\"s2\">Ricardo wrote a <a href=\"https:\/\/www.eglobalis.com\/u-402bn-is-on-the-table-for-brands-that-simplify-their-cx-and-ex-heres-why\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">must-read article<\/span><\/a> on why brands should simplify customer and employee experiences.<\/span><\/li>\r\n<\/ul>\r\n<ul class=\"ul1\">\r\n \t<li class=\"li3\"><span class=\"s2\">Plus, Shep and Ricardo share how much money companies leave on the table by making experiences too complicated for their customers. Tune in!<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Quotes:<\/b><\/h3>\r\n<p class=\"p1\">&#8220;To get to convenience, you need to simplify certain things within your customer&#8217;s journey.&#8221;<\/p>\r\n<p class=\"p1\">&#8220;Convenience, simplicity, and a great experience start in the C-suite. The leadership of an organization must first understand that it is all about experience \u2013 a convenient experience.&#8221;<\/p>\r\n<p class=\"p2\">&#8220;If you don&#8217;t design customer experiences around simplicity, you are leaving money on the table. The easier you make the experience for your customers, the sooner they will adopt your products and services.&#8221;<\/p>\r\n\r\n<h3><b>About:<\/b><\/h3>\r\n<p class=\"p1\">Ricardo Samuel Saltz Gulko is a global strategist focused on customer experience, operations simplification, technology design, and culture transformation. He is the Managing Director of <a href=\"https:\/\/www.eglobalis.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Eglobalis<\/span><\/a> and the co-founder &amp; initiator of the <a href=\"https:\/\/ecxo.org\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">European Customer Experience Organization<\/span><\/a>.<\/p>\r\n<p class=\"p3\"><span class=\"s2\"><a href=\"https:\/\/hyken.com\/\" target=\"_blank\" rel=\"noopener\">Shep Hyken<\/a><\/span> <span class=\"s4\">is a customer service and experience expert, <i>New York Times <\/i>bestselling author, award-winning keynote speaker, and host of <a href=\"https:\/\/amazingbusinessradio.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\"><i>Amazing Business Radio<\/i><\/span><\/a>.<\/span><\/p>\r\n<p class=\"p5\"><span class=\"s4\"><b>This episode of\u202f<i>Amazing Business Radio with\u202fShep\u202fHyken<\/i>\u202fanswers the following questions and more:<\/b><\/span><\/p>\r\n\r\n<ol class=\"ol1\">\r\n \t<li class=\"li5\"><b><\/b><span class=\"s4\"><b>What is customer adoption?<\/b><\/span><\/li>\r\n \t<li class=\"li5\"><b><\/b><span class=\"s4\"><b>How can simplicity and convenience be a competitive advantage?<\/b><\/span><\/li>\r\n \t<li class=\"li5\"><b><\/b><span class=\"s4\"><b>How does customer adoption create loyalty?<\/b><\/span><\/li>\r\n \t<li class=\"li5\"><b><\/b><span class=\"s4\"><b>Why is it necessary to simplify the customer journey? <\/b><\/span><\/li>\r\n \t<li class=\"li5\"><b><\/b><span class=\"s4\"><b>How can you balance simplicity and complexity in customer experiences?<\/b><\/span><\/li>\r\n<\/ol>\r\n<a href=\"https:\/\/textexpander.com\/lp\/hyken?utm_campaign=shep-hyken&amp;utm_medium=partner&amp;utm_source=sponsorship\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-46666\" src=\"https:\/\/hyken.com\/wp-content\/uploads\/2023\/02\/Custom-Size-\u2013-1-4-300x37.png\" alt=\"\" width=\"730\" height=\"90\" srcset=\"https:\/\/hyken.com\/wp-content\/uploads\/2023\/02\/Custom-Size-\u2013-1-4-300x37.png 300w, https:\/\/hyken.com\/wp-content\/uploads\/2023\/02\/Custom-Size-\u2013-1-4-1024x127.png 1024w, https:\/\/hyken.com\/wp-content\/uploads\/2023\/02\/Custom-Size-\u2013-1-4-768x95.png 768w, https:\/\/hyken.com\/wp-content\/uploads\/2023\/02\/Custom-Size-\u2013-1-4.png 1456w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/a>","protected":false},"excerpt":{"rendered":"<p>Top Takeaways: A simple and convenient customer experience can be a competitive advantage for brands and companies, whether it\u2019s B2B or B2C. It starts with leadership, where decisions are made and trickle down to every department in the company. Being nice and respectful is one thing, but there is more. There must also be a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":51625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6806],"tags":[4935,5293,6362],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Simple and Convenient Customer Experiences | Shep Hyken<\/title>\n<meta name=\"description\" content=\"Ricardo Saltz Gulko shares how brands prioritizing simple and convenient experiences can gain a competitive advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyken.com\/amazing-business-radio-show\/creating-simple-and-convenient-customer-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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