{"id":57226,"date":"2024-03-19T06:00:38","date_gmt":"2024-03-19T06:00:38","guid":{"rendered":"https:\/\/hyken.com\/amazing-business-radio-show\/how-legendary-brands-create-unforgettable-experiences-jim-serger-copy\/"},"modified":"2024-03-19T15:35:02","modified_gmt":"2024-03-19T15:35:02","slug":"how-to-leverage-ai-and-personalization-joe-tyrell","status":"publish","type":"post","link":"https:\/\/hyken.com\/amazing-business-radio-show\/how-to-leverage-ai-and-personalization-joe-tyrell\/","title":{"rendered":"Using AI Responsibly to Enhance the Customer Experience with Joe Tyrrell"},"content":{"rendered":"<strong>This episode of\u202f<em>Amazing Business Radio with\u202fShep\u202fHyken<\/em>\u202fanswers the following questions and more:<\/strong>\r\n<ol>\r\n \t<li><b><span data-contrast=\"none\">How can technology aid in creating personalized customer experiences for businesses?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\r\n \t<li><b><span data-contrast=\"none\">How does personalization impact purchasing decisions?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\r\n \t<li><b><span data-contrast=\"none\">What role does data play in predicting and understanding customer preferences?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\r\n \t<li><b><span data-contrast=\"none\">What are some ethical considerations when using AI and technology for customer interactions?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\r\n \t<li><b><span data-contrast=\"none\">How can companies utilize technology and automation to assist and support their customer service representatives instead of replacing them?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\r\n<\/ol>\r\n<h3>Top Takeaways<\/h3>\r\n<ul>\r\n \t<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Personalized experiences are essential for businesses to attract and retain customers. By understanding customer behavior and preferences and using technology to track interactions, companies can anticipate their needs and provide a seamless and tailored experience.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134233279&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Businesses can harness various data sources, including feedback from surveys, social media, and customer history, to better understand and anticipate consumer needs. By aggregating and interpreting this data, companies can gain valuable insights to personalize the customer experience and improve service.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134233279&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">The goal of technology in customer service is not to replace human interaction but to assist and empower employees. Businesses can offer more personalized, timely, and effective service by supporting employees with technologies that help prioritize essential tasks and understand customer needs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134233279&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">To deliver personalized experiences, companies should focus on using technological capabilities while maintaining empathy and a human touch. It\u2019s a \u201cbalancing act.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134233279&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Personalized experiences can significantly impact customer purchasing decisions. Companies can influence consumer buying decisions by offering tailored experiences based on the customer&#8217;s preferences and history with the brand.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134233279&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Plus, Shep and Joe answer the question: Is it possible to completely eliminate average hold times and average wait times? Tune in!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134233279&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<h3><strong>Quotes:<\/strong><\/h3>\r\n<span data-contrast=\"none\">&#8220;We have to think about how we\u00a0 will use AI responsibly and ethically and not introduce unintended consequences or bias.&#8221;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"none\">&#8220;The goal of personalization is not just to make customers feel connected to a company or a place. It is to make them feel connected and seen as people.&#8221;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"none\">&#8220;Personalize every experience. The keyword is <\/span><i><span data-contrast=\"none\">every<\/span><\/i><span data-contrast=\"none\">. If you only do it sometimes, and then the next time you interact with that same consumer, you act as if it&#8217;s the first time you&#8217;re meeting them, you invalidate all the work you&#8217;ve done in the previous visits and the experiences you&#8217;ve created for them.&#8221;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span>\r\n<h3><strong>About:<\/strong><\/h3>\r\n<span data-contrast=\"none\">Joe Tyrrell is the CEO of Medallia. Before Medallia, he served as president of ICE Mortgage Technology.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span>\r\n\r\n<a href=\"https:\/\/hyken.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Shep Hyken<\/span><\/a> <span data-contrast=\"none\">is a customer service and experience expert, <\/span><i><span data-contrast=\"none\">New York Times <\/span><\/i><span data-contrast=\"none\">bestselling author, award-winning keynote speaker, and host of <\/span><a href=\"https:\/\/hyken.com\/topic\/podcast\/\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"none\">Amazing Business Radio<\/span><\/i><\/a><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u202f\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span>","protected":false},"excerpt":{"rendered":"<p>This episode of\u202fAmazing Business Radio with\u202fShep\u202fHyken\u202fanswers the following questions and more: How can technology aid in creating personalized customer experiences for businesses?\u00a0 How does personalization impact purchasing decisions?\u00a0 What role does data play in predicting and understanding customer preferences?\u00a0 What are some ethical considerations when using AI and technology for customer interactions?\u00a0 How can companies [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":57229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6806],"tags":[5004,5509,6880],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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