What if you could speak your ideal customer’s language?
Jeffrey Shaw is the author of LINGO, a book focused on helping businesses stand out, attract their ideal customer, and create brand loyalty that supersedes price. He is also a portrait photographer whose work has been featured in People Magazine and on The Oprah Show.
Shep Hyken is a customer service and experience expert, “New York Times” best-selling author, award-winning keynote speaker, and your host of Amazing Business Radio.
“Defining your area of expertise is imperative today. If you don’t, you can quickly become irrelevant.” – Jeffrey Shaw
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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