Shep Hyken Interviews Murph Krajewski, VP of Marketing at Sharpen
Are you where your customers want you to be?
Shep Hyken sits down with Murph Krajewski, discussing the importance of knowing what channels your customers want you to be on.
- Omni-channels today are more of a mindset than a definable term. It’s about being wherever a prospective customer is. Omni can be synonymous with multi, meaning there are multiple ways customers can connect with a company.
- It is crucial for a company to be on as many channels as possible in order to be easily accessible by its customers.
- The big difference between marketing and customer service is that marketing is looking to give messages, whereas customer service needs to be ready to receive messages. It’s a company’s responsibility to know how their customers want to reach them.
- A practical thing that companies can do when it comes to channels, is to stop thinking about channels. Reject the assumption that omni-channel is a list of features. It is simply a concept.
- Let the customer define what the perfect experience is. It doesn’t matter how you think your customers want to reach you. It’s what they want that matters.
- Find technology that fits what you need rather than trying to mold your company to a certain technology.
Murph Krajewski is VP of Marketing at Sharpen, a cloud-based contact center platform. He has been in the contact center industry for nearly 20 years, in a variety of roles. These days, Murph is focused on creating better experiences for contact center agents.
“Your customers want to feel comfortable and known. Support them in a way that makes them feel both.” – Murph Krajewski
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
- Where are my customers looking to get help from me?
- How are my customers trying to contact me for customer service and support?
- How can I know what channels my customers are on?
- How can I know what channels my company needs to be on?