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Top Takeaways:

Quotes:

“The five pillars that define a MEconomy include self-service, real-time, personalization, channel-of-choice, and low effort.” “Wherever your customers are, is where you need to be. And to make that communication simple, omnichannel is the way to go.” “When looking at how to measure the customer journey, you have to look at the convenience in every step your customer takes.” “Today’s customers are switching like crazy. If they experience service that isn’t convenient, they will take their business elsewhere.”

About:

Gabe Larsen currently leads Kustomer’s worldwide marketing efforts, including advertising, brand, communications, demand, and digital. Prior to joining Kustomer, Gabe was the VP of Marketing for XANT where he helped create the sales acceleration category and grow the company to nearly one-hundred million in revenue. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.

This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:

  1. How to create a convenient customer service experience?
  2. What is an omnichannel platform?
  3. How to create a personalized customer service experience?
  4. What is the difference between multichannel and omnichannel?
  5. How to manage multiple channels of communication?

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