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Top Takeaways:


“I think branding is, first of all, being recognizable and bringing joy.” – Gigi Butler “When I did my packaging, I wanted it to be a little gift, something special inside.” – Gigi Butler “It is all about passion, and it’s about selling what you believe, whether it’s a cupcake, a taco, a box or a phone.” – Gigi Butler


Gigi Butler is the founder of Gigi’s Cupcakes, the largest cupcake franchise in the world with over 100 locations. Her book, The Secret Ingredient: Recipes for Success in Business and Life, is available for pre-order now. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
  1. How can you create an experience and a brand that people choose to follow?
  2. Why should you be different for your customer?
  3. How can I make impact on my customers?
  4. Why is offering a variety of value to customers?
  5. How can you provide your customers with the right packaging?

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