expert in your industry Archives - Shep Hyken | Customer Service Expert

“Expertise Marketing” – the ability to be perceived as the expert in your industry. The important word is perceived. While you need to be somewhat of an expert, you don’t need to know everything. But, you need to know where to get information and understand how to use it. You want people to come to you for answers about anything related to your industry – even the things you don’t do or sell. Because if they come to you for the things you don’t do, surely they will come to you for the goods and services you can provide. (more…)

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