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Customer Service May Not Be Your First Priority, and That’s OkayTony Hsieh is the CEO of the online shoe and clothing company, Zappos. The company’s reputation for amazing customer service is almost a cliché in the customer service world. Zappos stories have become customer service legends. The Zappos phone call that lasted 10 hours and 43 minutes is one such legend. There are many others, and this is just one of the reasons Zappos is recognized as one of the top customer service companies on the planet. Their secret to success? Contrary to what you might think… Customer service is not the first priority. (more…)

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