Shep Hyken interviews David Meerman Scott. They discuss his new book, Fanocracy: Turning Fans into Customers and Customers into Fans, and strategies for businesses to turn their customers into fans and vice versa.
David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner and bestselling author of 10 books, including Fanocracy: Turning Fans into Customers and Customers into Fans.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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