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Building Trust and Influence with Your Customers

How do you increase your influence with your customers?

Shep Hyken interviews John Hall, previous CEO of Influence & Co. and now the Chief Strategist at Relevance, a growth marketing agency. John shares how everyone can overcome trust barriers and build confidence and top-of-mind awareness through content marketing.

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Top Takeaways:

  • Consolidation. This happens when you move from the customer’s short-term memory into long-term memory. It is easiest to make this happen by having an emotion tied to an interaction or a moment of vulnerability.
  • Build trust. Consistently work on building trust with your customers, whether it’s through content marketing, a gift, or even a simple phone call – keep your customers engaged.
  • Engage your customers. Stay “top of mind” with your customers. The easiest way to do this is to consistently provide engaging content to your followers and prospects. Important Note: It’s not necessary to create all the content yourself. It can be an article written by and/or about someone else, but it’s of interest to your customers. The key is to provide valuable content regularly.


John Hall is the previous CEO of Influence & Co. He is now the Chief Strategist at Relevance, a growth marketing agency and the Co-founder of Calendar, an online calendar.  He is also the author of the book Top of Mind. John has been mentioned as a top motivational speaker and virtual speaker.

Shep Hyken is a customer service and experience expert, best-selling author and your host of Amazing Business Radio.

“If someone trusts you, they’re more willing to do something you would like them to do.” – John Hall

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This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:

  1. How do I create a content marketing strategy?
  2. What is content marketing?
  3. How do I keep a customer engaged?
  4. How do I stay connected with customers?
  5. How do I influence customers?
  6. How do I create trust with customers?
  7. What is a moment of vulnerability?
  8. How do I stay on my customer’s minds?



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