Shep Hyken interviews Mathew Sweezey. They discuss his new book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, in addition to strategies for contextualizing marketing and how it affects the customer experience.
“People must understand that the experience is a product.”
“The creative lens of marketing has to shift toward focusing on the concept of customer experience. Experience wins over everything else.”
“High-performing companies buy into the idea of experience and believe that marketing is the owner and sustainer of all experiences, not simply the creator of messages.”
Mathew Sweezey is Director of Market Strategy for Salesforce. He is the author of Marketing Automation for Dummies and The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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