Shep Hyken interviews Randy Frisch. They discuss how content marketing has changed and what businesses need to do to create the best content experience for their customers. A good content marketing strategy is part of a good customer experience.
“Before we even start putting together the experience of content, we need to understand who we want to connect with.” – Randy Frisch
“It’s not the type or size of audience you care about, but the impact you want to make on them.” – Randy Frisch
“Use content to build customer loyalty. As soon as customers realize you understand them, then they become loyal to you.” – Randy Frisch
Randy Frisch is the CMO and co-founder at Uberflip, a content experience platform. He is also a host of the Conex: The Content Experience Show podcast and the author of F#ck Content Marketing.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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