Shep Hyken interviews Patrick McCullough, president of Hallmark Business Connections. He talks about how businesses can use the power of personalization at scale to strengthen relationships, create emotional connections, and enhance the customer experience.
“Customer experience goes beyond the experience inside our stores, on the apps, or within our website. Customer experience is also about trust, loyalty, and building relationships in a more meaningful way.”
“Greeting cards provide a tangible and unique way to break through the digital noise and make a lasting impression on customers and clients.”
“Using personalized greeting cards allows businesses to make each recipient feel special and valued, even when sending messages at scale.”
“When was the last time you thought about making a difference in your customers’ lives, even in a small way? Those small ways can build customer relationships and differentiate you from your competitors.”
“Creating unexpected touch points and personalized moments leaves lasting memories and a positive experience for your customers and even for those who may not be buying from you at the moment.”
Patrick McCullough is the president of Hallmark Business Connections, which helps businesses strengthen customer and employee relationships by deepening emotional connections with them through life event marketing.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
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