Shep Hyken interviews Michael Hinshaw, founder and president of McorpCX and author of Smart Customers, Stupid Companies about his new book, Experience Rules! He talks about the importance of giving employees the tools, confidence, and commitment to shift to a customer-centric culture.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
“Organizations need to have a discipline and a rigorous system to help them deliver better experiences consistently and systematically. This change needs to be top down, bottom up, and side to side to allow companies to make this part of their DNA.”
“To succeed in customer experience, you must understand your customers better. You need to measure how well you’re doing and have a framework that helps you manage decisions internally.”
“Everybody in the organization needs to be aligned to a common goal or set of goals. Those goals have to be translated down in ways that are relevant for each part of the organization.”
“People want to work with each other. Put them in environments that allow them to have conversations around what’s happening to the customer and give them the tools to improve the experience.”
“One of the challenges with shifting towards a more customer-centric organization is giving people the tools they need. Show them the positive benefits and negative ramifications of an organization not making this shift so that they understand the broader mission.”
Michael Hinshaw is the founder and president of customer experience consultancy McorpCX. He’s also co-author of the best-selling book, Smart Customers, Stupid Companies, and his latest, Experience Rules!, which he wrote with Diane Magers.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
Sign up for instant access to Shep’s research report on customer service and customer experience.
"*" indicates required fields
© 2024 Shepard Presentations, LLC. All Rights Reserved.
Legal Information | Sitemap | Site by: digitalONDA
Legal Information | Sitemap Legap
Site by: digitalONDA