Shep Hyken interviews Philip Mandelbaum, founder and CEO of Mandelbaum Marketing and Head of Content of Customer Management Practice. He talks about how prioritizing diversity, equity, and inclusion creates a supportive work environment that drives revenue growth and customer loyalty.
“Diversity, equity, and inclusion are important to a business’s internal success with the employees, which translates to customer success.”
“Every organization can benefit from having perspectives from different countries, backgrounds, upbringings, and mindsets. The companies that embrace these can leverage the benefits of what a truly diverse and inclusive organization looks like.”
“Customers understand that they will have the best experience if the employees also have the best experience. Customers want to see that you’re treating your employees the right way, and that there is diversity, equity, and inclusion in the organization.”
“There is an intersectionality between employee experience, customer experience, and digital marketing. Your digital marketing team shows the world what your brand is all about. Your customer experience team ensures customers get the service, support, respect, and appreciation they deserve. Employee experience is what’s going to dictate the quality of the customer experience and digital marketing.”
Philip Mandelbaum is a 20-year industry veteran and thought leader in digital marketing, customer experience, and employee experience. He is the founder and CEO of Mandelbaum Marketing and Head of Content of Customer Management Practice.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
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