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The Transformational Economy with Aransas Savas

Creating Meaningful Motivation through Understanding Customer Needs

Shep Hyken interviews Aransas Savas, experience designer at Stone Mantel, and the co-host of the Experience Strategy Podcast. She talks about the transformational experience and creating a more meaningful and valuable relationship between customers and companies.

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Top Takeaways:

  • Transformational experiences involve understanding what truly motivates and inspires customers. This goes beyond mere metrics and focuses on the holistic changes people experience. 
  • Meaningful motivation is key to creating a valuable relationship between a company and its customers. It involves understanding customers’ needs and building experiences that cater to those needs, leading to a more lasting and meaningful connection. 
  • Manipulative motivation, where companies use data to manipulate customers for their own needs, is not the ideal approach. Meaningful motivation focuses on creating experiences that genuinely respond to customers’ needs and desires. 
  • The power of transformation lies in unlocking and understanding the transformational aspects of a program or service. By shifting focus from just one metric (e.g., weight loss) to a holistic approach, companies can create more meaningful and impactful experiences. 
  • Understanding what matters to customers and aligning business strategies and experiences to those needs is crucial. Companies can build strong, lasting relationships with their target audience by putting customers at the center and designing experiences around their motivations. 
  • Plus, Shep and Aransas discuss which industries transformational experiences apply to. Tune in!


“The transformation economy is about understanding what truly motivates and inspires customers to create lasting change in their lives.” 

“Meaningful motivation is understanding your customer. It is discovering what excites and energizes them and then builds an experience that responds to those needs.” 

“Meaningful motivation creates a more lasting, meaningful, and valuable relationship with the customer and the company.” 

“The transformation economy is recession-proof because it is timeless. Historically, humans have always looked for support when making a change in our lives.”


Shep Hyken interviews Aransas Savas, the experience designer at Stone Mantel and the co-host of the Experience Strategy Podcast. She has worked with leading brands such as Weight Watchers, Best Buy, Truist Bank, and Clayton Homes. 

Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.   

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:   

  1. What does the transformation economy mean? 
  2. What is meaningful motivation? 
  3. How can companies create a transformational experience for their customers? 
  4. Why is it essential to understand the needs and motivations of customers in designing a successful experience? 
  5. How can companies move away from manipulative motivation and focus on meaningful motivation?  

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