Shep Hyken interviews Spencer Burke, SVP of Growth at Braze. He talks about the significance of collaboration within organizations, the impact of multichannel engagement on customer interaction, and the role of AI in enhancing customer experiences.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
“Marketing is about connecting brands and consumers. There are a lot of touch points in the customer journey that involve customer care and customer support that are done through traditional marketing channels.”
“Today is one of the best times to be a marketer. We have more tools and data at our disposal, providing us with many opportunities to connect with our customers in new ways.”
“It is so easy to get lost in all the shiny, crazy, exciting use cases for AI and tech. But sometimes, you must go back to the fundamentals like communicating as a team and getting your colleagues and stakeholders on the same page.”
Spencer Burke is the Senior Vice President of Growth at Braze, a customer engagement platform that offers messaging solutions spanning push notifications, email, in-app messaging, and other channels.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
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