Shep Hyken interviews Peter Mullen, Chief Marketing Officer of Interactions. He talks about the power of AI in customer service and the benefits of integrating human support when necessary.
“Generative AI has brought about a mix of excitement, fear, and confusion since the beginning. When we emphasize the importance of involving humans, it helps us anchor ourselves as we move forward.”
“AI is going to make the birth of the Internet look quaint. That’s how large, distributed, and massive this shift in business and life is.”
“AI will take away some jobs faster and more dramatically than most are ready for or anticipate. We’ve got to get on our toes. We’ve got to be thinking about what the new world looks like. How can you take AI technology and maximize it for your benefit?”
“Within the next ten years, the number one predictor of enterprise recurring revenue will be customer success and satisfaction.”
Peter Mullen is the Chief Marketing Officer of Interactions, a company specializing in intelligent virtual assistants and conversational AI. He is a seasoned marketing executive with 20 years of experience. Before his role at Interactions, he also held prominent marketing and communications roles at VXI Global Solutions, Comcast, and Netflix.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
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