A Company Culture of Good with Chad Jensen

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This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:

1. How can a company create a positive employee experience during challenging times? 
2. What strategies can a company use to give back to its local communities? 
3. How can businesses foster strong connections between their employees and the communities they serve? 
4. What is the significance of receiving high customer satisfaction ratings for a business, and how can this impact long-term success? 
5. How can a company create a culture that values giving back and community involvement? 

Top Takeaways

• Creating a good corporate culture includes “having your employees’ backs.” During challenging periods, companies must prioritize the safety and well-being of their employees. Financial support, flexibility, and emotional assistance can result in high employee satisfaction and retention, ultimately benefiting the company’s performance. 

• The right culture inside the organization has a direct impact on the customer experience. Creating an exceptional customer experience is essential for businesses. When employees are treated well, it often translates into happy customers, leading to positive ratings and customer satisfaction that rival even the most renowned brands. 

• Giving back (charity, community involvement, causes, etc.) positively impacts the culture. Active participation in local events and donations to local organizations can foster strong connections between companies and their communities. Giving back and engaging directly with local areas can create a positive impact. 

• The impact of philanthropy and community involvement goes beyond writing a check. By empowering employees to support local causes and giving back to the community through various initiatives, a company can make a meaningful impact on the lives of those it serves and differentiate itself from competitors. It fosters a good brand image and resonates well with customers, influencing their decision to support the business. 

• Integrating good deeds into daily business practices can inspire a sense of purpose and fulfillment for employees and customers. By creating a positive impact on individuals and communities through support and involvement, the company establishes itself as a force for good and a trusted partner in the community. 

• Plus, Chad shares the causes and initiatives that his company and employees participate in, such as addressing domestic violence and helping school children in their community. Tune in! 

Quotes:

“Take care of your employees first, and then take care of your customers. Every decision should  be made through the lens of showing them that we have their back.” 

“We want to make a difference to the communities we actually serve. We don’t do it for the ratings or because it is cool and popular. We don’t do it for any other reason than to give back to our communities.” 

“Always make sure when you’re doing business, you’re always doing good.” 

About:

Chad Jensen is the president of Round Room, TCC, and Wireless Zone. Before his current position, Chad held roles of increasing accountability, including running finance, supply chain, IT, and HR. He is a dedicated leader who prioritized the well-being of his employees and customers during the global pandemic. 

Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.