Striking the Balance Between Personalization and Privacy to Best Serve Your Customers
Shep Hyken interviews Bill Bruno, CEO of D4t4 Solutions, a company that helps brands provide the most value for their customers using their data. He talks about responsibly utilizing customer data to provide a personalized customer experience without compromising trust.
“If brands use data to protect their customers and give them value, they will be more willing to share their data because they can see how it helps them.”
“Brands need to temper how they are using their customers’ data. They need to toe the line between “helpful” and “creepy.”
“Managing customer data is a double-edged sword. On the one hand, they demand privacy, and on the other, they demand a personalized experience. Brands need to adapt to what their customers are willing to share. There is no one size fits all approach.”
Bill Bruno is the CEO of D4t4 Solutions. He has over 19 years of experience in the media, data, and analytics sectors and has a passion for fostering a culture of innovation while working with brands to drive transformational change.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
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