Why Businesses Should Invest in EX (Employee Experience) as Much as CX
Shep Hyken interviews Liza Smyth, senior vice president of customer experience at Formstack, a company that helps organizations create workflows that enhance productivity. She shares how to make your internal and external customers feel seen and heard throughout their entire journey with your brand.
“A great employee experience delivers a great customer experience.”
“Seek to understand. We all come with our own biases and perceptions. When we seek to understand, we learn something about an individual and why their behaviors show up the way they do.”
“Understand what your employees want to do in their career and help them evolve into that role.”
Liza Smyth is the senior vice president of customer experience at Formstack. She leads customer care for the company’s more than 25,000 customers. Before joining Formstack, Smyth worked for top tech companies, including Apple and LinkedIn.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
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