Shep Hyken speaks with the author of one of his favorite customer service books, professor, speaker and world famous author Dr. Michael LeBoeuf. They discuss his timeless classic that was well ahead of its time titled, “How to Win Customers and Keep Them for Life.” Dr. LeBoeuf was a pioneer of his industry, who was discussing the customer experience well before it was a trend. He shares expert advice on how to not only gain a customer, but how to gain that customer’s loyalty. In this episode of Amazing Business Radio, you’ll hear Dr. LeBoeuf share stories and ideas on how to win over your customers and keep them forever.
“Making a sale makes money, keeping a customer makes a lot of money.” – Dr. Michael LeBoeuf
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