You may have noticed that I used the word consistent. All of this is about being purposeful in defining and delivering the value proposition to your customer. What does the customer want? Is it just low prices, or is it customer service? Or is it quality? Is it the experience? Whatever it is, work to be the best at it. Most important, be consistent about it. And when I ask you if your customer is loyal to your company or your price, you’ll know the answer.
(Copyright ©MMXIII, Shep Hyken)
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