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My last article discussed the idea of creating a “Customer Board of Directors” from your community of customers.  This article focuses on creating a “Customer Service Board of Directors.”  The difference between the two is the word “service.”  The last article was more about engaging a community of your customers.  This is about bringing in people from the inside of your company.  That said, they are both about customer service.  Another difference is that the members of the Customer Service Board may be from your company as well as from the outside.  And, the people you ask to join from outside of your company may not necessarily be one of your customers. (more…)

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