Shep Hyken\'s Customer Service Blog

Below are blog posts, articles and tips focused on customer service and experience. To view just the articles (typically longer than a blog post), click here.

This week on our Friends on Friday guest blog post my colleague, Brooke Cade writes about how important communicating with your employees and listening to their insight is for improving company culture. One of my favorite ideas in the article is when employers enable employees to take ownership of their jobs and any issues that may present themselves.
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Jeff Lessor Talks about Improving Customer Service with Twitter

Shep Hyken speaks with Twitter’s Senior Marketing Manager, Jeff Lesser, about  how to use Twitter for customer service. More and more customers are posting comments and questions for companies on Twitter. It is becoming a viable customer service channel as an alternative to email and the phone. Jeff shares several best practices and new tools that Twitter has created especially for customer service. They discuss how social media has greatly impacted customer service interactions between the customer and businesses, and how you can use this to your advantage. Don’t miss out on Jeff’s expert advice on how to improve customer service using Twitter!

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Improv for the CustomerCustomer Experience

I recently was invited by Pegasystems to attend Pegaworld 2016, their annual users’ conference. The conference was everything about CRM (customer relationship management). While there were some amazing demonstrations and stories that came out during the general and educational sessions, one lesson jumped out at me. It had to do with improvisational acting.

So, what does improv have to do with CRM and business? According to Don Schuerman, Pega’s Chief Technology Officer and VP of product marketing, quite a lot. He shared an interesting lesson that he learned from studying and performing the art of improvisational acting. Continue reading

John Ruhlin On Using Gifts To Cut Through Noise, Increase Revenue, And Retain Your Customers

Shep Hyken speaks with John Ruhlin, the number one Cutco Knife salesman in the world and author of his new book “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.” John shares gift giving strategies and ideas for you to use in both your personal and business life. John has taken the act of gift giving and turned it into an art. Don’t make a logo mistake or giving something that won’t be remembered – or even appreciated. And, why giving food or candy is a bad idea. Everyone can use these great tips from the guru of gift giving, so don’t miss this episode of Amazing Business Radio!

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This week on our Friends on Friday guest blog post my colleague, Ian Landsman writes about the importance of training and preparing customer service representatives to interact with customers. I agree that every employee should go through customer service training, and it should be ongoing. – Shep Hyken Continue reading

How Not To Give A GiftThe After-Experience

Congratulations to my buddy John Ruhlin who has a new book that just came out, Giftology. In this book he covers the art of the appreciation gift. You may be familiar with his name if you’ve been following my work. I’ve covered some of his ideas in the past. He’s a rock star when it comes to understanding how to make people feel special and appreciated.

One way to make a customer feel appreciated is with a special gift. Now, keep in mind that some companies have policies that their employees are not allowed to receive gifts from customers over a certain amount when you are giving a customer a gift. If you are constrained by a low budget, from either the customer’s policies or what you want to spend, remember that it is the thought that counts. With that I share with you seven ways to properly give a gift of appreciation to your customers. Continue reading

John DiJulius on Secret Service &
The Customer Service Revolution

Shep Hyken speaks with John DiJulius, international consultant, best-selling business author and owner of the award winning John Robert’s Spa. John shares ideas from his latest book, “The Customer Service Revolution.” They discuss the radical overthrow of conventional business mentality which is transforming the employee and customer experience. This provides an opportunity for higher sales, a boost in employee morale, and brand loyalty. The result is that price becomes irrelevant. You can’t afford to miss this episode as John shares his expertise on creating an amazing customer experience!

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Reasons for Bad CSCustomer Service Culture

There are a number of reasons that companies fail at customer service. As I read dozens of articles each week, numerous books on the topic throughout the year, as well as conduct some of my own research, there are some very clear reasons. Sometimes it’s not what you are supposed to do, but what you should avoid doing. If you’ve been following my work, some of this may seem like a review, yet we must constantly be reminded of these reasons. Continue reading

Michael Bungay Stanier on Coaching for Customer Service

Shep Hyken speaks with coaching and retention expert Michael Bungay Stanier on coaching for customer service. They discuss coaching methods and tips from Michael’s new book, “The Coaching Habit: Say Less, Ask More, & Change the Way You Lead Forever.” Great customer service starts by hiring the right employees. Then you not only train, but coach them to success. Michael shares tips, techniques and strategies to coach your employees to customer service victory!

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Customer PerceptionsWhat does your company or brand stand for? When you advertise or market your company and your products, what is the image that you’re trying to create? What is your brand promise?

I Googled the definition of the term brand promise and here is what came up first:

A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company. It is often associated with the company name and/or logo. Continue reading

Vala Afshar on the Future of Marketing: It’s Customer Service

Shep Hyken talks with Vala Afshar about how customer service is the future of marketing. Vala is the chief digital evangelist for Salesforce and author of “The Pursuit of Social Business Excellence.” He was named the most influential social media contributor on twitter for CMOs, CIOs, and CFOs. In this lively conversation Shep and Vala discuss how technology has evolved customer service into the “new marketing.” Vala shares how you can leverage technology to improve your customer service interactions, and in turn increase customer satisfaction. You can’t afford to miss this episode on cutting edge customer service technology!

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Creating Confidence Through ServiceI recently interviewed Nate Skinner, the VP of Customer Care for Campaign Monitor, a company that helps businesses use email to market their businesses. It was for one of my Forbes columns, Seven Ways to Use Email to Build Your Brand and Create a Better Customer Experience.

In the process of the interview, I asked Nate about his favorite customer service story. Without hesitating he told me about Jordan, one of Campaign Monitor’s sales and support reps, from Minneapolis. As I listened to Nate tell the story, it was obvious that he was proud of how Jordan stepped up and reinforced one of the most important reasons a customer does business with a company… Confidence! Continue reading

Donn Sorensen Shares Leadership Principles That
Drive a Customer-Focused Culture

Shep Hyken discusses how to create and maintain a customer-focused culture with Donn Sorensen, speaker, philanthropist, and Regional President of Mercy, a large healthcare organization based in St. Louis, MO. Donn shares his leadership principles and how they help to drive customer service and experience. He also shares tips from his new book, “Big Hearted Leadership: Five Keys to Create Success Through Compassion.” You can’t miss this episode on how to reshape your culture through leadership!

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