Think of the brands or companies you enjoy doing business with the most. What is it that makes you want to come back? Here are a few possible reasons: The product does what it is supposed to do. They have great customer service. They provide a great overall customer experience. You like the employees. The […]
Think of the brands or companies you enjoy doing business with the most. What is it that makes you want to come back? Here are a few possible reasons:
There could be many others, but they all feed into one important reason. You trust them.
While the items listed get you to trust a company, if you break it down, it’s really about delivering on expectations. Nothing on the list should be difficult to accomplish. These are the basic expectations customers might have with the companies they choose to do business with. With that in mind, here’s a short list that includes three must dos if you want to build trust with your customers – and they are within the grasp of any and every person or company:
These three must-dos are the basics. They fuel the customer’s experience. How important is that experience? Our 2022 customer service research (sponsored by Amazon Web Services) found that 83% of customers trusted a company or brand more if it provided an excellent customer service experience. Create an experience that builds confidence and trust, and you’ll build a relationship that gets your customers to say, I’ll be back.
Shep Hyken is a customer service expert, keynote speaker, and New York Times, bestselling business author. For information on The Customer Focus™ customer service training programs, go to www.thecustomerfocus.com. Follow on Twitter: @Hyken
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